There are 7 forms of brand:
Brand which include phrase solely
e.g.: Sony, Panasonic, Toshiba
2. Geometric Typography
Brand which include phrase (model) and mixed with geometrical form equivalent to sq., circle, elipse.
3. Preliminary Letter
Brand which include a number of letters as an preliminary.
Similar to typographic brand (see no.1), however pictorial brand has stronger character because the typography was designed specifically to create or design brand.
eg: Onerous Rock Café, Coca Cola
Brand or image which has a direct affiliate with the product or foremost enterprise core.
e.g.: Shell, twentieth Century Fox
6. Allusive Brand
Brand that has oblique affiliate with the product or foremost enterprise core.
eg: Mercedes Benz, Alitalia
Brand that has an summary image. This type of brand is normally exhausting to know, as a result of the design comes from a really lengthy course of. In truth, it is dropping the essential kind. For the reason that brand turns into an allusive/summary image, everyone would have totally different perceptions about this sort of brand.
Personally, I really like an allusive and summary brand, as a result of brand should be distinctive, easy and have a robust character. The essential thought might be something so long as associated to the corporate. It might be the product, foremost enterprise core, the philosophy, the background, geographic, imaginative and prescient or mission, and many others.
In the event you’re designing brand for health and spa middle, go away the muscle and health tools form of picture away. Begin to assume deeper in regards to the function of being wholesome and match as an alternative. What folks get once they do train and spa (commonly)? The reply is “Their our bodies will likely be wholesome and so do their souls”. That is the principle function of doing health and spa, get wholesome physique and soul equally. It means you could illustrate this with one thing equal or stability. The commonest image as an instance the stability is a “Ying-Yang” image. However you cannot use this image as it’s (that would not be distinctive, would it not?!). Attempt to modify and make it associated to the health/spa area. That will be one other problem for you as a designer…
I am certain that the exploration of every enterprise space to be uncovered on brand is limitless.