Understanding the Communication Course of – The Key to Organisational Success


The method by which one individual or a bunch of individuals obtain an increment of knowledge which has some worth for both sender or receiver both by the use of information addition or leisure or acquisition of vitality to behave or persuasion to purchase or act as required by the sender is the method of communication.

The Means of Communication

The vital a part of communication is the knowledge, which is being transferred. Info could also be in any form- starting from hand indicators to public speech, from electronic mail to detailed contract, from one phrase greeting to a prolonged letter, from a message on a discover board of a college to a full web page commercial on a every day, from a touch with raised eyebrows to five-minute hug, from a memo from a superior or subordinate to a HR handbook and so forth. For the switch of the knowledge or the message, sure automobile or medium is employed, which hundreds itself with it and passes it on to the meant receivers. Paper, telephone, one-to-one assembly, public assembly, dialog, hoarding, newspaper, phrases written or spoken, physique gestures, smile, books and many others are the automobiles or media. The way in which the automobiles take and transport the knowledge in such a means that the receiver understands it correctly is the communication course of. The medium or the sender or the receiver characteristically distorts the knowledge, which in a method or different contributes totally or partly to the failure of the communication in conducting the aim meant.

Two vital phases of communication are a) encoding and b) decoding. The method concerned in these two phases is a possible supply of communication failure. Encoding is translation or conversion of the thought or intention or message into phrases or indicators in order that receiver would reconvert the identical as meant by the sender. Decoding is what the receiver does to reconvert the obtained phrases or indicators into the thought or intention or message as initially meant by the sender. The issues related to encoding or decoding are as a result of the truth that phrases or indicators have a number of meanings and thus there’s a chance of both use of fallacious phrases or fallacious indicators or understanding them in a means totally different from what’s initially meant.

Understanding of the method of communication would facilitate transactions. Else, the there could be no motion in any respect or delayed motion if in any respect there’s some motion or fallacious motion or relationships turning dangerous and so forth. As an example, a boss tells his secretary {that a} assembly with contractors is pressing. However he finds to his shock {that a} assembly has been convened shortly the subsequent day morning, nevertheless it clashed with one other program, which the secretary shouldn’t be conscious. The boss, on this case, whereas being busy with workplace routine missed the method concerned in passing messages and the attendant possibilities of communication going fallacious in lots of the phases. He did not specify the time. However the secretary understood it as subsequent day morning. This illustrates how the method concerned in encoding and decoding goes fallacious and thus it springs surprises.

All the weather concerned in communication which represent the communication course of are a) sender b) receiver c) message c) encoding d) decoding e) channel f) noise g) suggestions.

The next temporary dialogue explains the method of communication.

Sender: The purpose from the place the message originated, right here the boss, is the sender. The motion meant to occur out of this message is convening of a gathering urgently, however positively not the subsequent day morning.

Message: Message is the important content material of communication or data meant to be handed. The request for convening of assembly is the message.

Receiver: The one who has to take supply of message is the receiver. Right here the secretary is the receiver whose job is to grasp precisely and act on it as meant by the sender.

Encoding: The concept of convening a gathering, on this occasion, has been transformed into phrases, most likely with facial expressions signaling the urgency of assembly. Such technique of changing an thought is phrases or expressions is encoding.

Channel: The encoded message wants a automobile or a medium to be transported from sender to receiver. The automobile could also be a paper or a phone or Web or assembly or dialog. Within the current instance, oral communication made by the boss to secretary is the channel.

Decoding: The method of understanding by receiver of the message given by the sender. On this instance, the secretary whereas decoding understood the message given by the sender.

Noise: Noise is the causative issue for the message being miscommunicated or misunderstood as a result of downside both within the medium chosen or encoding or decoding or in some phases of the method. On this occasion, the message was not correctly constructed and therefore the secretary didn’t perceive it as meant by the sender. The noise in communication is analogous to the exterior noise generated by cable or transmission gear of land line telecommunication whereas the subscribers speak on land line telephones and therefore they do not pay attention or perceive the phrases exchanged.

Suggestions: The sender could be speaking again to the sender his or her analysis or how she or he understood about every a part of the message or phrase earlier than the sender goes additional in appearing on the message. Right here within the current instance the secretary didn’t give her suggestions about what she understood and thus the meant message failed.

Whereas what was described within the previous paragraphs is a common understanding of the idea of communication course of, a short research of assorted theories propounded until date would facilitate a reasonably in-depth understanding of the communication course of. The identical has been tried within the following paragraphs.

Aristotle Concept of One Method Communication: Aristotle proposed that communication has three components- sender, receiver and message. It’s a easy and fundamental mannequin, which, however, laid base for the remainder of the theories to come back up. Aristotle, at such an early interval of evolution of social science, posited that communication is a a method course of. It connotes that sender is answerable for good persuasive communication to occur. Neither the idea of noise nor the need of suggestions in communication crossed his thoughts.

Lasswell Mannequin of Communication: Lasswell prolonged the communication principle of Aristotle to incorporate one other factor, channel. Three vital components or elements on this principle are a) Sender b) Message c) Channel. His principle posits that it’s the accountability of the sender to see that receiver understands the message, by selecting a correct channel. It’s also a one-way route of communication as that of Aristotle.

Shannon-Weaver Mannequin: CE Shannon and W Weaver, the engineers’ duo, proposed this principle in 1949. This principle was based mostly on a mechanistic view of communication. That is the primary principle, which acknowledges that the message obtained shouldn’t be the identical because the message despatched. This distortion is as a result of noise current within the system.

They launched suggestions as a corrective measure for noise. However, they didn’t combine the suggestions into the mannequin. They proposed that suggestions would begin one other cycle of communication course of. The idea basically posits that actual communication takes place solely when the message obtained and message despatched are one and the identical with none distinction, which can be true for an engineering mannequin. However the communication that takes place between people, which principally occurs with none machines, can’t be as good as assumed within the principle, because the filters within the people function whereas each listening and sending. Filters are the attitudes, perceptions, experiences and evaluations that function a lot earlier than the precise communication begins. The motion that takes place as meant is the proof of success of communication.

The weather on this mannequin are a) Info supply b) Encoding c) Channel d) Decoding e) Vacation spot f) Noise g) Suggestions.

Schramm Mannequin of Communication: Wilburn Schramm proposed this mannequin in 1955, which was thought-about to be one of the best of all of the theories since it’s advanced and complete. It was proposed in three phases with some enchancment in every successive stage over the earlier one. These phases are additionally known as three distinct fashions.

Within the first stage, it emphasised on encoding course of and supply like that of Aristotle with none recognition for noise. It too was a one-way route of communication circulation.

Within the second stage, the emphasis shifted to the shared area of expertise of sender and receiver. The sender has to think about, in keeping with this principle, the wants and skills of the receiver, which he should pay attention to as a result of shared expertise, and thus the selects the appropriate channel and on the similar time encodes the message in the way in which that may be understood by the receiver. Right here the communication course of is known to be a two-way circulation.

Within the third stage, the suggestions was considered a vital factor of communication system. On this stage of Schramm’s principle, the communication course of encompasses sender, receiver, good channel, correct encoding, correct decoding, and suggestions. The circulation which ends with suggestions begins instantly once more to make a round course of.

The Inferential Mannequin of Communication: Prof.Mathukutty Monippally proposes a brand new principle referred to as ‘Inferential Mannequin of Communication’ emphasizing on symbols displayed and the development of which means inadequately from such symbols. The mannequin assumes that there is no such thing as a satisfactory and correct strategy to ship a message, and however we ship message via some chosen symbols, which once more are usually not correctly understood.

Prof. Mathukutty (2001) explains, ” The inferential mannequin assumes that we can not talk, that we can not talk, that we can not share our message with anybody, that we can not it within the minds of and hearts of others. And but we wish to talk. There isn’t a code that may seize our message faithfully after which be cracked clear by others. So we resort to displaying symbols….This process is mostly passable. In fact, we will go fallacious; and infrequently we go terribly fallacious. However that is the one means obtainable.” ( Mathukutty M Monippally, Enterprise Communication Methods,2001, New Delhi, Tata Mcgrawhill Publishing Firm Restricted, pp 6-9)

An Overview of Some Extra Fashions of Communication

One other mannequin of Katz -Lazarfeld is the one associated to mass communication, which states that the sender has to encode the message and transmit the identical via mass media to an opinion chief. The opinion chief in flip transmits the identical to the target market, the general public. That is additionally constructed as a one-way route of knowledge circulation.

One other mannequin, which has taken a special path, is that of Westley – Maclean. It emphasizes on interpersonal communication. On this, the rigorously encoded message is shipped to the receiver who in flip sends it to both the sender or different particular person with some modifications. The mannequin lays stress on sender, receiver and suggestions, which make this mannequin a round one.

Another one- means mannequin is that of Berlo, which acknowledges notion as an vital factor of communication. In accordance with this mannequin, any discrepancy within the reception of message as a result of affect of perceptions of intermediaries would result in miscommunication. The vital constructing blocks of this mannequin are the supply, the receiver, the which means meant and the method of sending and receiving the message.

Watlaw- Beavin-Jackobson, proposed a mannequin of two-way communication with emphasis on the conduct of members and the relationships present amongst them to realize communication success.

Rogers-Kincaid proposed that for the communication to achieve success, the people ought to be linked via social networks and sharing of knowledge.


Understanding communication course of may be very vital to the managers of the group. They need to perceive that communication is never understood correctly. The distortion of the message can occur at any of the phases in communication process-sender, receiver, encoding, decoding, channel, message and suggestions.

Take Control of Your Domain Names

Recent Posts